To present your brand, business or organisation to the world, you need the right videos and photos. Sometimes this is tricky to navigate, so here is a simple breakdown of the types of videography and photography you’re most likely to need.
VIDEO
Brand Video - this shows everyone your brand identity and what you stand for. It’s all about the essence of your brand rather than simply providing information. A brand video helps with long term brand perception and is best placed on your website homepage.
Promotional Video - a short video to tell everyone exactly what you do or to launch a product or service. A promo video often has a call to action to increase leads and sales. For your website and socials to landing page.
Case Study Video - show what you do through a real life example. Hear a testimonial from a client to build trust. For your website and socials.
Event/Wedding Video - highlights or full duration of any event, from conferences to weddings to festivals etc. From hand held, fly on the wall, to stylised camera moves and slow motion.
PHOTOGRAPHY
Branding & Lifestyle Photography - Photos to capture the heart of your business, your customers get to see your workplace, staff and work. The photos tell the story of your brand.
Headshots - portraiture for actors, staff etc. This can be in the studio or on location. I utilise over twenty years of cinematic lighting experience.
Product Photography - Show off your product in style, with the right background, location, props and lighting.
Event/Wedding Photography - Posed and/or fly on the wall photos of special moments at any type of event.